This document is a template for a starter product and must be reviewed by a qualified solicitor before public launch.
AI Calling & Messaging Policy
Last updated: 3 August 2026
This policy sets out how the AI voice and messaging features of the AlishSol platform, operated by ALISH SOLUTIONS LIMITED, may and may not be used. It forms part of our Terms of Service and Acceptable Use Policy.AlishSol is built for lawful, consent-based conversations — not for cold outreach.
1. What is strictly prohibited
You must not use AlishSol voice or messaging features to do, or attempt to do, any of the following:
- Make unsolicited automated cold calls to people who have not requested contact.
- Use purchased, rented or otherwise acquired consumer contact lists.
- Use scraped or harvested phone or contact lists.
- Spoof, falsify or disguise caller identity or caller ID.
- Impersonate any person, business or organisation.
- Obtain or rely on misleading, unclear or improperly obtained consent.
- Call or message individuals who are on a suppression, do-not-call or preference list, or who have opted out.
- Carry out telemarketing or messaging that breaches applicable law.
- Make calls without the disclosures required by this policy and by law.
2. What the platform is for
AlishSol AI agents are designed for lawful, expected and consent-based conversations, including:
- Answering inbound calls, chats and enquiries.
- Making callbacks that a person has specifically requested.
- Sending lawful appointment reminders and confirmations.
- Following up with leads who have provided appropriate, verifiable consent to be contacted.
3. AI disclosure
Our AI agents always identify themselves as artificial intelligence at the start of a conversation. You must not configure, prompt or attempt to make an agent conceal that it is AI, claim to be a specific real individual, or otherwise mislead the person it is speaking with.
4. Recording and notice
Where calls are recorded or transcribed, an appropriate recording notice must be given. You are responsible for ensuring that recording, transcription and any subsequent use of conversation data complies with applicable law and that individuals are informed as required.
5. Consent and lawful basis
You are responsible for ensuring there is a valid lawful basis and, where required, prior consent for every call and message initiated through the Service. Consent must be freely given, specific, informed and capable of being evidenced, and individuals must be able to opt out easily at any time. You must promptly honour opt-outs and maintain your own suppression records.
6. UK regulatory context
In the UK, electronic marketing and calling are regulated by rules including the Privacy and Electronic Communications Regulations (PECR), the UK GDPR, and guidance and rules from the Information Commissioner’s Office (ICO) and Ofcom — for example on live and automated calls, calling line identification, and respecting the Telephone Preference Service. This policy references these at a high level only and is not legal advice. This document is a template for a starter product and must be reviewed by a qualified solicitor before public launch, and you remain responsible for your own compliance.
7. Enforcement
Breaching this policy is a serious breach of our Terms. We may suspend or terminate access to voice and messaging features or your account, remove content, and report unlawful activity to the relevant authorities. Where a breach poses a risk to individuals or third parties, we may act immediately and without notice.
8. Contact
To report misuse or ask about this policy, contact support@alishsol.com.